Cheese Genius International is a Wisconsin-based brand spreading joy, one cheesy pun at a time. And let's face it—everyone loves cheese, right? That makes our mission brie-lliant for cheese lovers everywhere.

Hey, check this out!

Want a mug instead of a shirt? Just go to the Customizer and choose whatever you want!

We're handing you the world on a cheese platter. What will you do with all this freedom?

Cheese Changes Everything | Coffee/Tea Mug - white Cheese Changes Everything | Coffee/Tea Mug - white
Cheese Changes Everything | Coffee/Tea Mug $16.99
Start your day with a smile and a touch of whimsy with our minimalist white mug, proudly featuring the bold phrase: "Cheese Changes Everything." Simple yet powerful, this design keeps it classy while celebrating the magic of cheese. Perfect for your morning coffee, afternoon tea, or any moment that needs a little extra joy. Because sometimes, the simplest truths are the most profound—especially when they’re about cheese. This fully-insulated porcelain mug is ideal for your morning brew. Cream and sugar not included. Ceramic | Capacity: 11 fl oz Dishwasher safe Lead and Cadmium free Imported; processed and printed in the U.S.A. normal fit A B One Size 3.94 inch 10.24 inch
When Life Gives You Beer and Brats | Unisex Classic T-Shirt - military green When Life Gives You Beer and Brats | Unisex Classic T-Shirt - denim
When Life Gives You Beer and Brats | Unisex Classic T-Shirt $16.89
Celebrate life’s simple pleasures with our "When Life Gives You Beer and Brats, You’re Already Winning!" design! Perfect for grill masters, beer lovers, and anyone who knows how to savor the good times, this playful merch is a must-have for game days, cookouts, or just kicking back. Grab yours today and toast to the winning combo of beer, brats, and good vibes! This is our best seller for a reason. Relaxed, tailored and ultra-comfortable, you'll love the way you look in this durable, reliable classic.  100% pre-shrunk cotton (heather gray color is 90% cotton/10% polyester, light heather gray is 98% cotton/2% polyester, heather black is 50% cotton/50% polyester) | Fabric Weight: 5.0 oz (mid-weight) Double-stitched seams at shoulder, sleeve, collar and waist Special Note: Mineral Wash colors have a slight yellow tint and not one is the same due to the special dye process Imported; processed and printed in the U.S.A. normal fit A B C S 27.99 inch 17.99 inch 7.48 inch M 28.98 inch 19.49 inch 7.48 inch L 30 inch 21.97 inch 7.72 inch XL 30.98 inch 23.98 inch 7.72 inch 2XL 31.97 inch 25.98 inch 8.74 inch 3XL 32.48 inch 27.48 inch 8.74 inch 4XL 34.49 inch 28.98 inch 8.74 inch 5XL 35 inch 30.98 inch 8.74 inch 6XL 37.48 inch 32.99 inch 8.74 inch
Start Your Day Sunny-Side Up! | Throw Pillow Cover 18” x 18” - light taupe Start Your Day Sunny-Side Up! | Throw Pillow Cover 18” x 18” - cypress green
Start Your Day Sunny-Side Up! | Throw Pillow Cover 18” x 18” $20.99
Brighten your morning with our "Start Your Day Sunny-Side Up!" design! Perfect for breakfast lovers and anyone who believes in beginning the day with a smile (and maybe some bacon), this cheerful merch brings positivity to every morning routine. Grab yours today and let the good vibes sizzle all day long! Whether you're looking for a couch decoration, something to rest your head on during a Game of Thrones marathon, or the perfect weapon during a pillow fight, this throw pillow cover is the perfect choice. Soft and durable, you can be confident that your pillows will be "covered" for the foreseeable future.  One-sided zipper closure Recommended for 16” x 16” to 18” x 18” pillows Please note: wash cover inside out Fabric weight: 6.87 oz (durable) Material: 100% smooth cotton twill Imported product, printed & processed in the USA normal fit A B One Size 17.48 inch 17.48 inch
Cheese Changes Everything | Unisex Classic T-Shirt - dark red Cheese Changes Everything | Unisex Classic T-Shirt - dark red
Cheese Changes Everything | Unisex Classic T-Shirt $22.99
Level up your wardrobe with this unisex tee that proves one thing: Cheese Changes Everything! 🧀 Whether you’re a gouda guru, a cheddar champ, or just someone who appreciates the finer curds in life, this shirt lets you wear your dairy devotion loud and proud. Made from soft, breathable fabric, it’s perfect for tackling the day—or tackling a charcuterie board. Get ready to inspire smiles, spark conversations, and remind the world that life’s always better with a little cheese. Grab yours now and join the movement—because cheddar truly makes it better! This is our best seller for a reason. Relaxed, tailored and ultra-comfortable, you'll love the way you look in this durable, reliable classic.  100% pre-shrunk cotton (heather gray color is 90% cotton/10% polyester, light heather gray is 98% cotton/2% polyester, heather black is 50% cotton/50% polyester) | Fabric Weight: 5.0 oz (mid-weight) Double-stitched seams at shoulder, sleeve, collar and waist Special Note: Mineral Wash colors have a slight yellow tint and not one is the same due to the special dye process Imported; processed and printed in the U.S.A. normal fit A B C S 27.99 inch 17.99 inch 7.48 inch M 28.98 inch 19.49 inch 7.48 inch L 30 inch 21.97 inch 7.72 inch XL 30.98 inch 23.98 inch 7.72 inch 2XL 31.97 inch 25.98 inch 8.74 inch 3XL 32.48 inch 27.48 inch 8.74 inch 4XL 34.49 inch 28.98 inch 8.74 inch 5XL 35 inch 30.98 inch 8.74 inch 6XL 37.48 inch 32.99 inch 8.74 inch
Say Cheese and Keep Smiling | Recycled Insulated Lunch Bag - navy Say Cheese and Keep Smiling | Recycled Insulated Lunch Bag - light gray
Say Cheese and Keep Smiling | Recycled Insulated Lunch Bag $25.99
Capture joy with our "Say Cheese and Keep Smiling" design! Perfect for pun lovers and photo enthusiasts alike, this cheerful merch spreads positivity one grin at a time. Whether you’re behind the camera or striking a pose, this playful design is sure to make memories (and smiles) last. Grab yours today and keep the cheesy vibes going strong! This practical, durable and insulated lunch bag is a practical addition to any routine. For schoolkids and office workers alike, this will keep your lunch at just the right temperature. 600- denier polyester. Made of 50% recycled material Color-matched zipper on main compartment, additional front pocket Aluminum foil insulated interior Matching 1½" wide color-matched handles, 7" drop length Imported; processed and printed in the U.S.A. normal fit C B A One Size 6.97 inch 12.99 inch 7.48 inch
Life is About to Get a Whole Lot Cheddar | Upright Crossbody Bag - olive Life is About to Get a Whole Lot Cheddar | Upright Crossbody Bag - charcoal grey
Life is About to Get a Whole Lot Cheddar | Upright Crossbody Bag $27.99
Get ready to smile (and maybe even cheddar tear of joy)! Our "Life is About to Get a Whole Lot Cheddar" design is the perfect pick-me-up for anyone who loves a good pun and a positive outlook. Celebrate the good times—and the cheesy times—with this playful merch that’s sure to spread joy wherever you go. Grab yours today and let the good vibes (and cheese) roll! Step up your accessory game with this stylish crossbody bag designed for storing your stuff on the move. The sleek, chic piece combines zipped storage compartments with an adjustable strap for an on-the-go accessory designed to suit your busy life. Practical style for day-to-day: that’s our bag. Material: 100% polyester Zippered main compartment Front zippered compartment Back slip pocket Adjustable webbing strap Brand: Port Authority Imported product, printed & processed in the USA normal fit B A One Size 8.46 inch 10 inch
Grate Dreams Starts With Cheese | Eco-Friendly Cotton Tote - black Grate Dreams Starts With Cheese | Eco-Friendly Cotton Tote - black
Grate Dreams Starts With Cheese | Eco-Friendly Cotton Tote $21.99
Carry your love for cheese wherever you go! 🧀 This sturdy tote bag features the motivational mantra, Grate Dreams Start With Cheese. Perfect for grocery runs, farmer’s markets, or just letting the world know you’ve got brie-lliant taste. Made from durable canvas, it’s as practical as it is pun-derful. Add a little cheese-inspired charm to your day—grab yours now and let the dreams (and snacks) begin! Help the Earth, your back and some conscience with this dual-purpose, eco-friendly cotton tote. Carry anything you please to anywhere you’re headed in this fashionable 100% Earth-friendly cotton tote. 100% cotton canvas Dual-stitching throughout Reinforced handle stitching for long-lasting durability Imported; processed and printed in the U.S.A. normal fit C B A One Size 10 inch 20 inch 15 inch
Strive for Grate-ness | Women’s Premium Tank Top - heather gray Strive for Grate-ness | Women’s Premium Tank Top - heather gray
Strive for Grate-ness | Women’s Premium Tank Top $27.99
Fuel your inner strength and let your love for cheese shine with this "Strive for Grate-ness" tank top! Whether you're powering through a yoga flow, hitting the gym, or just lounging with a plate of Brie, this comfy cotton tank is the perfect mix of humor and motivation.Featuring a bold cheese grater flexing its muscles, this design celebrates your dedication to both fitness and your favorite dairy delight. With a flattering fit and breathable fabric, it’s as versatile as your workout routine (and as essential as cheese at every meal).🧀 Features:Soft, 100% cotton fabric for ultimate comfortLightweight and breathable for yoga, gym sessions, or loungingHigh-quality print for vibrant, long-lasting cheese punsDare to flex those "grater" muscles—order your tank top today and stay cheesy while you crush your goals! The women's premium tank is ideal for anything from yoga and Pilates to layering over a bikini at the beach. Our entire collection is optimized for vibrant print results.  100% cotton (heather gray is 95% cotton/5% viscose. charcoal gray is 80% cotton/20% polyester) | Fabric Weight: 4.42 oz (lightweight) Wide range of sizes from S-3XL Fairly produced, certified and triple audited Imported; processed and printed in the U.S.A. normal fit A B S 24.72 inch 15.98 inch M 25.47 inch 16.97 inch L 25.98 inch 17.99 inch XL 26.5 inch 18.98 inch 2XL 27.48 inch 19.72 inch 3XL 28.46 inch 20.98 inch
Cutest Curds Around | Organic Short Sleeve Baby Bodysuit - white Cutest Curds Around | Organic Short Sleeve Baby Bodysuit - white
Cutest Curds Around | Organic Short Sleeve Baby Bodysuit $24.99
All designs are Fully Customizable. Check out our Customizer.  “Whey” to dress your little one in style! 🧀 This 100% organic cotton baby bodysuit is the perfect blend of comfort and cuteness, featuring the pun-tastic slogan “Cutest Curds Around.” Whether your mini mozzarella is crawling, drooling, or just brie-ing adorable, they’ll look grate doing it. With soft fabric and plenty of stretch, it’s designed to keep up with even the most energetic cheese curd in training. Perfect for gift-giving or adding some gouda vibes to your baby’s wardrobe. Get one now and let your little cheddar shine—because they’re nacho average baby!” Kids grow up so fast. Your little one may still be an infant, but we're sure they're crying for something stylish, comfortable, and eco-friendly (of course, they must have just wet their diaper). Well, you can satisfy their "demands" with this practical, organic short sleeve bodysuit. 100% organic cotton, (heather gray is 85% cotton/15% polyester) 1x1 baby rib knit | Fabric weight: 7 oz Envelope neck and three-snap leg closure allows for easy dressing Nickle-free snap closures Reinforced, double-stitching Imported product, printed & processed in the USA normal fit A B NB 15 inch 8.98 inch 6 Months 16.14 inch 9.49 inch 12 Months 18.46 inch 10 inch 18 Months 19.72 inch 10.47 inch
Quiche Your Troubles Goodbye | Women's T-Shirt - purple Quiche Your Troubles Goodbye | Women's T-Shirt - pink
Quiche Your Troubles Goodbye | Women's T-Shirt $18.99
Say goodbye to stress with a slice of cheesy motivation! Our "Quiche Your Troubles Goodbye" design is perfect for anyone who believes that laughter—and a good quiche—can cure almost anything. Ideal for pun lovers and positivity seekers alike, this playful merch serves up comfort with a side of humor. Grab yours today and let cheese change everything—one bite at a time! This classic tee offers plenty of room and is ideal for most body types. Contoured and side seamed for a feminine fit ITEM RUNS SMALL. Brand: Fruit of the Loom | Product ID: L3930R 100% preshrunk cotton (heather gray is 90% cotton/10% polyester. Heather Pink, Purple, Coral & Black are 50% cotton/50% polyester) | Fabric Weight: 5.0 oz (mid-weight) Product runs small, check size chart Double-stitched seams at shoulder, sleeve, collar and waist Durable and reliable Available in a wide variety of colors Imported; processed and printed in the U.S.A. slimmer fit A B C S 24.21 inch 17.48 inch 5.98 inch M 25.47 inch 18.46 inch 6.5 inch L 26.5 inch 19.49 inch 6.97 inch XL 27.99 inch 20.98 inch 7.24 inch 2XL 28.98 inch 23.46 inch 7.48 inch 3XL 30 inch 25.47 inch 7.72 inch

Life is about to get a whole lot cheddar!

The Gouda Gazette is chock full of cheesy puns, dairy-related motivation, and great deals. Sign up for laughs, exclusive discounts, and a whole lotta gouda vibes. 🧀

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